Alma

The vision for Alma was to create a vibrant mixed-use development that honours the area’s authenticity and character, while prioritising design excellence and sustainable practices that respect both people and the environment. To support this, we provided comprehensive FF&E services from initial concept to completion, designing, delivering, and installing high-quality furniture and accessories for the apartments and social spaces, with a strong focus on timless design, responsible sourcing and sensitivity to the community context.

We responded to the complex FF&E brief – spanning functionality, sustainability, community context, and materiality – by designing predominantly bespoke products and collaborating closely with British Land, Woods Bagot and operator Native throughout the process. This bespoke approach allowed us to develop products perfectly tailored to Alma, including two distinct colour palettes for the apartments, designed to complement natural lighting conditions. This tailored strategy ensures that the interiors feel as connected to the building’s architectural intent as they do to the surrounding environment.

Alma’s amenities are designed to enhance the daily lives of its residents, offering communal spaces that cater to work, relaxation, and socialising while building a sense of community and connection. The co-working areas are equipped to meet the needs of modern professionals, with comfortable, design-forward facilities like booths and an open floor for productivity.

For unwinding, residents can enjoy the plush cinema room for movie nights or private screenings, or entertain guests in the private dining space or outdoor terrace — a peaceful escape from the bustling city. Complementing bespoke pieces, the social areas are elevated by carefully sourced products from our extensive network of iconic furniture brands, seamlessly integrating recognisable designs that enhance the overall aesthetic of the spaces.

A central focus of Alma’s design was materiality, with the building’s architecture and context reflected in the interior design, textiles, and furniture, seamlessly integrating into the overall aesthetic. Woods Bagot’s geometric design language and strong emphasis on rich materials, inspired by the building’s unique footprint and history, are evident in the materials, colour palette, and bespoke-commissioned artwork and accessories.

Alma sets a new benchmark in sustainability, becoming the first BTR development to calculate and offset the embodied carbon impact of its furniture package, while embedding sustainability at every stage of the project.

Working closely with British Land’s core sustainability drivers — low carbon, environmental performance, and human health and wellbeing — we developed a comprehensive sustainability charter that informed every aspect of our FF&E strategy. Our sustainability data cards empowered the team to evaluate how each product contributed to the project’s vision, while our in-house sustainability team provided detailed embodied carbon data, enabling transparent and informed decision-making.

As a B Corp-certified business, we ensure that all our products are responsibly sourced, with our supply chain undergoing rigorous audits to maintain high standards of performance, transparency, and accountability across both environmental and social criteria. At Alma, conscious design choices are evident throughout the FF&E pieces, including apartment sofas upholstered in 100% post-consumer recycled polyester fabrics, as well as the use of low VOC paints and responsibly sourced timber. Going beyond materiality, our design process incorporates ‘refresh-ready’ principles that promote longevity by ensuring ease of repair and refreshment.

To minimise the project’s carbon footprint, we implemented a ‘close-to-home’ supply chain, sourcing furniture from our trusted network of UK and EU manufacturing partners, while also ensuring the highest quality. This local approach extended to the specially commissioned art, objects and show flat accessories, with our dedicated styling team collaborating with London-based artists and local businesses, supporting local economies and craftspeople, and ensuring the spaces feel deeply rooted in the community.